IT for education and learning Essay Example for Free

IT for education and learning Essay As we all knew, Information Technology has been well-developed for years. Nowadays, lots of youngsters would study online via the Internet, such as finding academic materials for doing project, submitting assignments to the online learning environment of their schools and so forth; therefore, people started to think what features of information technology can facilitate with education and learning. In particular, people would call this kind of learning as â€Å"e-learning†. According to D. R. Garrison (2011)1, e-learning is â€Å"formally defined as electronically mediated asynchronous and synchronous communication for the purpose of constructing and confirming knowledge. † The foundation of this technology is the Internet associating with communication technologies. So how would e-learning affect our education and learning? My ideas are as follows. First and foremost, online games are suitable for using within a learning environment as they are based on the theories of situated learning, motivation and learning by doing. What is online game? A. Rollings and E. Adams (2006) 2 introduce online game is a technology for connecting players together over computer networks like on the Internet. Online games can provide large simulated conditions in the real world for learners to solve problems and deal with others. They not only increase learners’ motivation and engagement but also enhance the learning experience and recognition. Additionally, they also provide free trainings that allow mistakes and errors so that the cost can be lowered. They can also increase the chance of communication such that they would have better coordination and communication skills. Take military and emergency services as an example, like America’s Army, it offers soldiers a virtual but real environment to have trainings. To be more specific, the soldiers are required to work as a team and accomplish the missions. It can build up the team spirit and let them enter into the real situation. Secondly, in accordance with Athanassios Jimoyiannis (2012)3, online game is beneficial for people to learn languages. Alternate Reality Games (ARGs) is one kind of the online games that involves multimedia and gaming elements to act as a story to let learners contribute their own ideas and action as if they took place in real time. ARGs are usually built around social networking system, which is an online platform, with Web 2. 0 technology, that focuses on building up social networks or social relations among people by sharing posts and doing real-life connections, like Facebook and Twiiter, in which learners can interact with others and form alliances. Therefore, through these kind of games, learners are able to gain appreciations for colloquial meanings, verbs and so forth. Thirdly, there is another technology that cannot be omitted – Learning Management System (LMS), like OUHK Online Learning Environment. It works as a platform for students to access multi-media study materials and participate in a wide range of learning-related activities through the use of a computer and an Internet access. Furthermore, students can obtain updated information about courses and programmes that they attend to, participate in online discussions with their peers and tutors, submit assignments, do exercises and self tests and monitor their own study progress through the web-based instruction. As a result, we can see that online learning environment can facilitate with E-learning for people to enhance their studies. And the advantages that LMS brings us – management of personal knowledge and learning resources, collaboration and instructional support – can enhance people’s critical thinking and decision-making. As a final point, people like youngsters, not like the previous generation, would not only receive what their teachers give them but find other sources through search engines, such as Google and Bing, themselves. They prefer videos, audios and interactive media; in the meanwhile, some scientists claimed that using graphics and colours can stimulate people’s brains to memorize and strengthen this ability. That’s why tutors would love to express their ideas through PowerPoint to their students nowadays. Simple and clear structure of PowerPoint slides can offer the content ideas with few lines in bullet form to students. Moreover, visual and auditory media can be added to make the materials more appealing. It not only improves the audience focus, but also engages multiple learning styles, for instance, students can read the materials through their mobile phones. However, if people get addicted to Internet uses, e-learning might become a severe obsession that they would get lost in the real life, like virtual world is â€Å"pulling† them from the real life. Dr. Charles OBrien, a professor of psychiatry at the University of Pennsylvania, claimed that getting addicted to Internet uses like online games will become an official disorder because more and more people are going to do studies on it. There was a case last year in South Korea, where the couple, who had a real baby, was so involved with the virtual baby and doing things with the virtual baby, thus they neglected their real live baby and the baby died. Therefore, people’s self-restraint and the cooperation between teachers and parents (for youngsters) are undeniably required if e-learning becomes more and more popular in the world. (870 words) Reference list: 1. D. R. Garrison (D. Randy)(2011), E-learning in the 21st century a framework for research and practice, New York : Routledge 2. Andrew Rollings and Ernest Adams (2006), Fundamentals of Game Design. Prentice Hall. 3. Athanassios Jimoyiannis (2012), Research on e-learning and ICT in education, New York : Springer 4. Alan J Daly (2010), Social network theory and educational change, Cambridge, Mass. : Harvard Education Press 5. John D. Sutter,† Is gaming addiction a real disorder? †, CNN, linkage retrieved from: http://www. cnn. hk/2012/08/05/tech/gaming-gadgets/gaming-addiction-dsm/index. html 5. http://www. youtube. com/watch? v=NdDmp_Ak1no.

Lord Of The Flies :: essays research papers

Lord of the Flies Ralph   Ã‚  Ã‚  Ã‚  Ã‚  Ralph was a leader and had a good heart throughout the novel. He took action as soon as he set foot on the island. He believed in democracy instead of dictatorship when he decided to take a vote to choose who would be leader instead of appointing himself to be the leader without the consent of the other castaways. His leadership, cleverness and quick thinking made him a remarkable leader.   Ã‚  Ã‚  Ã‚  Ã‚  Firstly, Ralph’s leadership was important because he organized everything right after he was elected. That shows that he knew what he was doing. He established an organized way of communication with the conch. Ralph was assertive when he spoke like when he said, â€Å"No. We’re having a meeting. Come join in.† He was also a fair and just leader like when he won the election and he saw that Jack was upset he said â€Å"The choir belongs to you, of course† and â€Å"Jack’s in charge of the choir. They can be—what do you want them to be?† He knew his role and did what had to be done.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, Ralph’s cleverness protected them. Ralph was a thinker he thought of ways to improve the conditions on the island. â€Å"There’s another thing. We can help them to find us. If a ship comes near the island they may not notice us. So we must make smoke on top of the mountain. We must make a fire!† this type of cleverness shows that he is thinking maturely and wanting to be rescued like an adult instead of thinking like a normal 12 year old and just wanting to playing games. He also wanted to keep track of everyone so he told Piggy to get names, â€Å"Piggy get the names of all the boys.†   Ã‚  Ã‚  Ã‚  Ã‚  Lastly, Ralph was a quick thinker when everybody was against him. He made quick and decisive decisions when it really mattered. He thought everything through, even aloud â€Å"Think,† when he executed his decisions. When he was evading the savages he used hit and run tactics, which helped diminish his opposition. He even found a hiding place that he saw fit to hide in after he rationalized how effective it would be. Lord Of The Flies :: essays research papers Lord of the Flies Ralph   Ã‚  Ã‚  Ã‚  Ã‚  Ralph was a leader and had a good heart throughout the novel. He took action as soon as he set foot on the island. He believed in democracy instead of dictatorship when he decided to take a vote to choose who would be leader instead of appointing himself to be the leader without the consent of the other castaways. His leadership, cleverness and quick thinking made him a remarkable leader.   Ã‚  Ã‚  Ã‚  Ã‚  Firstly, Ralph’s leadership was important because he organized everything right after he was elected. That shows that he knew what he was doing. He established an organized way of communication with the conch. Ralph was assertive when he spoke like when he said, â€Å"No. We’re having a meeting. Come join in.† He was also a fair and just leader like when he won the election and he saw that Jack was upset he said â€Å"The choir belongs to you, of course† and â€Å"Jack’s in charge of the choir. They can be—what do you want them to be?† He knew his role and did what had to be done.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, Ralph’s cleverness protected them. Ralph was a thinker he thought of ways to improve the conditions on the island. â€Å"There’s another thing. We can help them to find us. If a ship comes near the island they may not notice us. So we must make smoke on top of the mountain. We must make a fire!† this type of cleverness shows that he is thinking maturely and wanting to be rescued like an adult instead of thinking like a normal 12 year old and just wanting to playing games. He also wanted to keep track of everyone so he told Piggy to get names, â€Å"Piggy get the names of all the boys.†   Ã‚  Ã‚  Ã‚  Ã‚  Lastly, Ralph was a quick thinker when everybody was against him. He made quick and decisive decisions when it really mattered. He thought everything through, even aloud â€Å"Think,† when he executed his decisions. When he was evading the savages he used hit and run tactics, which helped diminish his opposition. He even found a hiding place that he saw fit to hide in after he rationalized how effective it would be.

Vietnamese Culture Evaluation

Assement 1 (1000 words): Discusss the key dimensions of national culture in your domicile (home) country using the frameworks of Hofstede (2001) including: Power Distance; Uncertainty avoidance; Individualism/ Collectivism; Masculinity/ femininity; long term orientation. Introduction In the â€Å"flat† world today, opening a business on abroad will be easier than before (Friedman, 2005). The manager from other countries will need to face with other culture aspect that they never met before.In order to solve this problem, Hofstede’s dimensions (1970) suggested that his model with 5 dimensions: Power Distance, Uncertain Avoidance Individualism/ collectivism, Masculinity/ femininity, Long-term orientation, which refer to any culture on the globe, and Vietnam in this case. For this essay requirement, the Power Distance and Long-term Orientation will be discussed in this essay, how it is effective on this constructed in international business management as well as the disadv antage of Hofstede’s module.Hofstede’s module suggests that national culture can be influence behaviour and management in workplace. His research suggested that differences of behaviour are accounted for nationality and national culture determinants. In addition, understanding the cultural differences could be done by drawing on these dimensions. Hofstede stated that there are many national differences in work-related values, beliefs, norms and self-descriptions and societal variables, could be explained in five key dimensions of national culture. Power DistancePower distance score of Vietnam was given a high value of 70 by Hofstede’s study(2013) as mesuased by the scores in his 1970s IBM internal cultural test system, in which describe power distance as dealing with the need of a society for independence versus interdependence. In other research which is carried out by McCleland suggests that the need for power is to have influences over others and tend to be g ained more privilege than other. Additionally, Individuals with high power distance will tend to achieve target or choose a job which responsibility, feedback and a medium percentage of risk.Hofstede (1984) also suggested that in a high power distance score, Vietnam in this case, he/she is more likely to accept unequal distributions of power. It could be take away power, control mechanism or decision making, but they will easy accept this situation in higher power distance rather than lower one. However, economic system and environment are needed to take in to account as others factors which might have strongly influence power distance. In a research is carried out by Hoang (2008),a researcher from Capabella, USA, within 20 managers who are Vietnamese gave us a differences result.The research was pointed out that the managers get lower score in Power Distance, who tend be cooperate with the lower staff rather than made their decision on their own. Long-term Orientation. In Vietnames e culture, modest is highly evaluated (Te, H. D. , 1987; Cao, X. H. , 1999). In another hand, Hofstede also claimed that Vietnam got a high score on Long-term Orientation, which was influenced by Confucius, who emphasized personal and governmental morality, correctness of social relationships, justice and sincerity.Thus, society shows a pragmatic future-oriented perspective rather than a conventional historical short-term point of view ( Hofstede, 2001). It means that the Longterm Orientation is a result to develop this high score of Power Distance in Vietnam. In Hofstede website, he also claimed that Vietnam score is 80, that making it is long-term orientation. In different words, Vietnam, is a country, who believed in pragmatism, where achieving goal a task and getting virtue is prioritized.As a result, the manager can aware that the employees push their adaption up to limit if it is the requirement of the job and sometimes, working for money mind not top goal for the bread-maker. Respect from employers, peers or colleagues (Tatum, 1997 quoted by Harvery and Allard, 2009) is all so an reward for them. Despite the fact that Hofstede model is most famous theory in human resource in manager, there are some critics on it. According to Mc Sweenry (2002), Hofstede’s module was assumed that national culture is equal with company culture as well as put the Confucian Dynamism on the top of the table in his research.In Vietnamese context, beside the Confucian, Buddhism is needed to be taking in to account as well. Back in 1000 years ago, when Ly Dynasty chooses Hanoi the capital of Van Xuan, old name of Vietnam, Buddhism was become the national religious (Tran, 1997;Phan, 1992 ) until Nguyen Dynasty in 18th century. In additional, Ly Dynasty also introduced the teaching of 3 regilous: Buddhism, Confucian, Taoism at the same times in the past. This philosophy is still now alive and can be known in other name is Cao Dai religious with 3 million fellows. So Vietna m culture and behaviour will depended on religious rather than Confucian only.Conclusion. Vietnam is a developing country where is people are open-minded and easy to cooperate with other people and Money –oriented people mind be the minority, due to the reason that, the long-term goal for respect and job security is their goal of life. Two dimensions linking could be seen in the Hofstede’s module where the score of Power Distance and Long-term Orientation are 70 and 80 receptively. However, the Hofstede’s module may be still lack of evaluation in particular situation like Vietnamese behaviour in foreign countries or the over-evaluation of Hofstede on Confucian must be reviewed.From manager point of view, Hofstede’s module is still an initial step to start with. References: 1. Cao, Xuan Hao, 1999. Contributions of linguistic researches to the understanding of Vietnamese thought and Vietnamese culture 2. Confucius, a bibiography http://www. confucius. org/l unyu/edbio. htm 3. Hofstede,G. , cited in Minkov,M. , The evolution of Hofstede’s doctrine, P. 11 4. Phan, H. C. , 1992. L? ch Tri? u Hi? n Chuong Lo? i Chi (Records on Administrative Systems of Successive Dynasties). Vols. 1-2-3. Trans. by Vi? n S? H? c Vi? t Nam. Ha N? i: Khoa H? c Xa H? i Press. 5.Te, Huynh Dinh, 1987 Introduction to Vietnamese Culture. 6. Tran, Q. V. , 1997 Tim hieu van hoa dan gian Hanoi (Understanding folk culture of Hanoi). 7. Hoang. H. , 2008, Culure and Management: A study of Vietnamese cultural influences on management style. Capella University, USA Department of Business Management HRM subject group Avoiding academic irregularity: plagiarism/ghost-writing checklist * coursework submission cover sheet Before you submit coursework, in accordance with University regulations, you should be able to confirm that the coursework that you are submitting is your own original work and that you have: read and understood the guidance on academic irregularity an d plagiarism in the module handbook; * clearly referenced, both within the text and on the end reference page/s, all sources used in the work; * based your work on academic sources from academic search engines such as the American Business Index (ABI). Student sources should not be used. * used inverted commas and the full reference details (including page numbers) for all text quoted from books, journals, web-based other sources; * provided the sources for all data in tables and figures that are not your own work; not made use of the work of any other student(s) past or present without acknowledgement. This includes any of your own work that has been previously, or concurrently, submitted for assessment, either at this or any other educational institution, including school; * not sought or used the services of any professional agencies such as ghost writers or other individuals, to produce this work; * retained all the material collected in the process of developing your coursework ; and * in addition, you understand that any false claim in respect of this work may result in disciplinary action in accordance with University regulations.Remember, the Learning Development Centre offers advice on academic writing. Please tick to confirm that you have observed the points above in your coursework and submit a signed copy of this complete form (2 pages) with your coursework submission. Name| | Matriculation Number| | Degree Programme| | Module Title| | Module/Seminar Tutor| | Date| | This is my own original work; it has not been submitted elsewhere in fulfilment of the requirements of this or any other award. Signed †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦|

Divorce - From Heaven to Hell Essay - 886 Words

Divorce - From Heaven to Hell According to recent statistics, there are more divorces now than ever before. At the rate things are going, the divorce rate may soon surpass the marriage rate. There are many reasons for such a high divorce rate, but one of the main ones is that people do not realize what they are getting themselves into when they marry. Couples do not realize that marriage is a job that must be worked at continuously in order for it to go well. Because many couples marry for the wrong reasons, a breakdown in communication results, which leads to a couples growing apart. This process, all too often, ends in divorce. People marry the wrong people for the wrong reasons. Of course, they seem to be the right†¦show more content†¦The frustration and the stress of all these burdens can be devastating to everyone concerned, which makes the situation all the more tragic. When people get married for the wrong reasons, they usually find that they have trouble talking to one another once the first bloom of passion starts to fade and they get down to the business of every day living. The problems probably are not as simple as whether or not he squeezes the toothpaste from the middle or the bottom, or if she prefers movies to basketball. Those kinds of problems can be fixed or compromised. They do not have to get in the way of the relationship unless the parties involved allow them to. The real problems are basic to any relationship. Each spouse has to know what kind of person he or she is and what he or she believes in and wants out of life. The spouse must then be able to communicate those beliefs to the other person. If this cannot be done, then everything is lost. When marriage partners stop talking and listening to one another, then arguments start. The arguments are usually over little things and stem from the frustration of not being ab le to communicate. The individuals then begin to feel isolated because they do not know what is expected of them or which way to turn. What they do is turn away from each other. They may not like what they are seeing in their marriage, but they dont have a clue as to how to fix itShow MoreRelatedHeave in Hell in C.S. Lewis ´ The Great Divorce Essay1010 Words   |  5 PagesIn his novel The Great Divorce, C.S. Lewis depicts two settings: one of a grey town where whatever you want is provided for you and another of grand pasture. These settings, in the book, represent Heaven in Hell in a way, depending on which characters perspective the places are viewed from. However, the places that the main character visits and the journey that he takes is one that can be used to model the journey of our spiritual walk. 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Internet Addiction, Excessive Usage, And Gratification

Nisaa Kirtman PSY 7102, Week 4 Internet addiction, excessive usage, and gratification: A review of two articles The growth of the internet and internet-dependency has become some of the many facets in people?s day-to-day lives. Smartphones, radio, the television, newspapers, and magazines are flooded with news and non-stop information that some may not classify as ?news? (e.g., celebrity gossip, etc.). It seems that the prevalence of the internet are indicators of a nation, communities, organizations, or individuals who have become a members of the information society, or have entered the information era. This prevalence of the internet begs the following questions: Is the Internet as beneficial to our future lives and work as we may think? Can the Internet harm our daily off-line lives? How is it that the internet can entice individuals to produce addiction-like behaviors? In past research, the word addiction was only used to describe substance abuse, such as drugs and alcohol. While the definition has become more broadly used, and is less rigid, the addiction behaviors seen with excessive internet use have been shown with similarly abusive behaviors with substances, activities or interactions (e.g., sex, gambling, eating, or television viewing). Like newer labels such as ?internet addiction? and even studying mass media addictions, researchers used research models of drug abuse to examine these phenomena. For instance, some research has assumed that using theShow MoreRelatedInternet Addiction And Digital Dependency Among Young New Zealand Adults Essay1519 Words   |  7 Pagesthemselves while using the internet, whether it is for social media, educational or for business use. The internet is a large part of an individual’s daily life, particularly young New Zealand adults from the ages of 18 to 30 years old. Majority of individuals cannot go days or even hours without checking social media or using the some form of digital technology. 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Self Interest The Enemy Of True Affection - 1086 Words

Ashwin Thomas Ms. Dunlop ENG 2D1 9 November 2015 Self-interest, the enemy of true affection Self-interest forms a base of every relationship, be it friendship, marriage or trade. Love and friendship are regarded as two types of relationships where no one seeks to gain any benefit from each another but seemingly many humans enter into a relationship for that purpose. In both the plays, the Merchant of Venice and The Crucible has depicted the role of self-interest in human relationships. They emphasize this theme through examples of love, friendship, power. The relationship between Portia, Bassanio and Antonio in The Merchant of Venice and the friendship between Abigail Williams and all the girls in The Crucible are both based on selfish motives. Bassanio asks Antonio for money in order to marry Portia. However, his motives for the marriage consists not for his unreasonable love for Portia but mostly his desire to obtain Portia’s wealth and be able to pay back his debts. He reveals this motive when he tells Antonio that, â€Å"I owe you much, and, like a willful youth, that which I owe is lost. But if you please to shoot another arrow that self way which you did shoot the first, I do not doubt, as I will watch the aim, or to find both or bring your latter hazard back again and thankfully rest debtor for the first† (1.1.146-152). This shows Bassanio’s character and his want for money. Similarly, in The Crucible, we have Reverend Parris, a calculating character that ArthurShow MoreRelatedSelf Interest, The Enemy Of True Affection1199 Words   |  5 Pages09-11-2015 Self-interest, the enemy of true affection Self-interest forms a base of every relationship, be it is friendship, marriage or trade. Love and friendship are regarded as two of relationships where no one seeks a hard-headed purpose but seemingly many humans enter into a relationship just to extract some benefit from it. In both the plays, William Shakespeare with his famous piece, the Merchant of Venice and Arthur Miller with his famous play, The Crucible has depicted the role of self-interestRead MoreSelf Interest, The Enemy Of True Affection1228 Words   |  5 Pages09-11-2015 Self-interest, the enemy of true affection Self-interest forms a base for every relationship, be it is friendship, marriage or trade. Love and friendship are regarded as two of relationships where no one seeks a hard-headed purpose but seemingly many humans enter into a relationship just to extract some benefit from it. 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Bmw Marketing Mix Free Essays

string(132) " far the most successful models were the MINI, the 3-series and the 5-series, but the other models were also in significant demand\." History: The origins of BMW trace back to 1913 when Karl Friedrich Rapp, who was a  Bavarian(well-known engineer in a German aircraft company in Munich. The company specialized in airplane engines. But it was a  problematic area. We will write a custom essay sample on Bmw Marketing Mix or any similar topic only for you Order Now He had a  financial difficulties and decided to form new company owners Franz-Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a  new name Bayerische Flugzeug-Werke (BFW) was formed after a  short time the name was changed to BMW and from the beginnig they started to produce airplane engines. At the beginning of the 20? s BMW slapped their logo, which is unchanged until today. After the 2. world war the treaty of versailles prohibited BMW to switch to manufacturing air brakes for railway cars. After this treaty company started to focus on developing motorcycles engines. Ower a  2 years they built 2 motorcycle models(Victoria, Flink) and after this they built their first BMW factory. Two-wheeled vehicles quickly turned into four-wheeled ones in 1928. With their motorcycles they made world records, because they were the fast motorcycles. In 1932 they launch new car model 3/20 PS. As time passed by, BMW got bigger and bigger and, shortly before the Wold War II outbreak, took over some more factories in the vicinity of Berlin. Due to BMW’s versatility and need for mechanized faming implements and spare parts, the first BMW bicycle was born. They started to export their motorcycles to new york in 2 decades. The last one at the beginning of the 40? s. The 1955 Isetta, powered by a 12/13 hp motorcycle engine, becomes a favorite among customers. Over 160,000 units are sold, transforming the Isetta into a symbol of the post-war decade. They had a  lot of technological improvements on their cars. With the help of Herbert Quandt, BMW, still a share-owned company, is brought one step closer to independence. The 60’s brought a multitude of achievements with the 1500 and 1600 series, as well as a range of new sedans, the 2500, 2800, American Bavaria and the 2. 5 CS and 2800 CS coupe models. Production lines that would become worldwide pieces of success soon came out, such as the 6 and 7 series and the recently reconstructed BMW M1 model. By the end of the 70’s, BMW had dug deep into other car-improvement related fields as well, and electronics proved to be the perfect ground for growing BMW’s next generation of computerized car devices. Economic fuel research then became top priority. Research started to be heavily reinforced and reached new uncharted areas through the employment of over 6,000 people. Once the Z1 one came along, the profits kept pile-up trend. Caring for the customer and staying ahead of competition was proof enough that BMW had turned into a true, mature brand. Business development: BMW has various sources for research and product development: A well known BMW location is the Engineering Center (FIZ) in Munich. This institution was launched in 1987, implementing the idea of co-location. Co-location stands for bringing together all people into one site, who are concerned with the product development process, incl. suppliers. Nowadays about 5,000 researchers, engineers and technicians are working at the FIZ. A design studio in California, which provides trendy designs from one of the most creative places of the world. A project team in Japan, which serves as an antenna into Japanese technical developments. BMW-Technik GmbH, which was launched in 1985 and is responsible for idea generation off-site, equipped with own design facilities, acoustic wind tunnel and various other facilities for noise reduction. This company employs about 100 people. Company mission and business focus: Reading the BMW Group mission statement, it’s easy to understand why the BMW Group is clearly associated with premium products, premium prices, and premium experiences. The BMW mission statement is†¦ The BMW Group is the world’s leading provider of premium products and premium services for individual mobility. Beyond that, each brand of vehicle under the BMW Group umbrella has its own distinct brand identy†¦ BMW Brand – â€Å"The BMW brand stands for one thing: sheer driving pleasure. Sporting and dynamic performance combined with superb design and exclusive quality. † MINI Brand – â€Å"The MINI brand wins hearts and turns heads. MINI is refreshingly different: extr overted, spontaneous and in every respect something out of the ordinary. † â€Å"For over 100 years, motor cars of the Rolls-Royce brand have stood for truly outstanding engineering, quality and reliability. The BMW Group is the world’s leading provider of premium products and premium services for individual mobility. † Focus: he concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness. .. We have introduced our fuel-saving technology, Efficient Dynamics, as a standard feature in all series. It uses start-stop technology, brake-force energy recovery and other methods to drastically reduce fuel consumption, while at the same providing more power. We call this â€Å"Sheer Driving Pleasure 2. 0. MARKETS OF BMW The main markets for BMW automobiles have been in Europe, the USA, Japan and the Pacific region, with the markets of Germany and the US accounting for almost half the total car sales. Important markets have also been the fast-growing UK, and the Italian, French and Japanese markets. Sales in the USA market have been particularly successful, as they grew by over 8 per cent on the previous year to 277,000, becoming the biggest market for the group and overtaking the Lexus brand for the first time. At the end of 2003, the outlook for 2004 by group management and industry observers was upbeat. This view was supported by the successful launch of the new 5-series, the consolidation in Europe and Asia of the BMW Z4, the introduction of the BMW X3. The new BMW 1 Series and the BMW 6 Series cabriolet were launched early in 2004. By far the most successful models were the MINI, the 3-series and the 5-series, but the other models were also in significant demand. You read "Bmw Marketing Mix" in category "Essay examples" In the Chinese markets there was growing demand for the higher end models of the range, specifically for 7-series and 5-series Target customers: Upper middle class — professional employees at the upper part of corporate ladder such as financial analysts Product policy: Assortment: cars: BMW 1 series (3, 5 door, coupe, convertible), BMW 3 series (sedan, coupe, convertible, touring, compact) BMW 5 series (sedan, touring) BMW (coupe, grand coupe, convertible) BMW 7 series (sedan) BMW X1-X6, BMW Z4 roaster, BMW M series( 3,5,6) also MINI :MINI is one of the most entertaining cars on the road, with dynamic performance and handling and an unmistakable appearance that makes it instantly recognisable. It is currently available in a range of models including: MINI Hatch (MINI One, MINI Cooper, MINI Cooper D, MINI Cooper S), MINI John Cooper Works, MINI Convertible (MINI One Convertible, MINI Cooper Convertible, MINI Cooper S Convertible) and MINI Clubman (MINI Cooper D Clubman, MINI Cooper Clubman, MINI Cooper S Clubman). MINI is produced in England and is now sold in over 70 countries worldwide. The Rolls–Royce Motor Cars :Rolls-Royce launched the Drophead Coupe in 2007 which has a V / 12 / 48 engine, reaches a top speed of 149 mph and does 0-100km/h in 5. 9 seconds. The Rolls-Royce Phantom features a 6. 5 litre light alloy V12 engine that provides 460PS (453bhp) of power. Rolls–Royce also launched the Centenary Experimental 100 EX and the limited edition Centenary Phantom in 2004. Summer 2008 saw the production of the new Phantom Coupe, the most driver-orientated model in the Phantom line. Motorcycles: SPORT, TOUR, ROASTER,ENDURO,URBAN MOBILITY SPORT: S1000 RR, K  1300S TOUR: F800GT, R 1200RT, K  1600GT, K  1600GTL, ROASTER: F800R, R1200R ENDURO: G 650 GS, S  650 GS sertao, F 800 GS, R 1200 GS, R 1200GS adventure URBAN MOBILITY: C 600 sport, C 650 GT Scooters: BMW C 600 Sport BMW C 650 GT BMW C EVOLUTION e-Scooter Acessories: DVD systems, radios, car care, lights, navigations,air condition†¦ Clothes Quality: in 2008 BMW received a score of 3 out of a possible 5 points in the averaged category of Overall Quality( like ford, kia, nissan) Logo: The BMW logo consists of a thick black ring encircled by a silver lining. The letters ‘BMW’ are inscribed in a non-serif font in the top half of the black ring. The gap within the ring is divided into four equal alternative blue and white quarters. The BMW logo, commonly known as â€Å"roundel†, was created and registered in 1917. The created logo design is remarkably simple and projects an identity that is smart, clear, sporty and image-conscious. It is one of the most distinctive logo designs in the world, speaking highly of a brand-led company. The 1929 Dixi was the first vehicle to carry the famous BMW logo. The BMW logo has been altered very rarely and minutely and has maintained its original look throughout the company’s history. Here are some of the logos that have been used since 1917. People think that the BMW logo is based on a rotating airscrew. The origin of this interpretation is the cover of a BMW aircraft magazine. This picture (shown below) was taken in 1929, years after the logo first came into existence. BMW chose the Bavarian national colours as a  symbol Innovations: BMW Innovations With a constantly updated menu of inspired new technologies and products, BMW is leading the charge in automotive evolution. We engineer our renowned vehicle lineup to be the most advanced in the world. And we continuously push the limits of efficiency and performance. We do this because our goal is not to be ahead of the curve; we are determined to be ahead of everything else on the road. Connected Drive: BMW is focused on connecting you, the driver, in meaningful ways to your vehicle, and to your world at large. Intelligent innovations provide you with unprecedented mobility, so you enjoy the best possible combination of safety, comfort, entertainment, and – above all – driving pleasure. Head-Up Display: BMW’s full-colour Head-Up Display projects critical driving information, such as speed, directions, and alerts, directly in your field of vision, so distraction is minimized. This virtual image appears approximately two metres ahead of you, at the end of the hood, seamlessly integrating into whatever scenario your find yourself in. Your eyes and attention stay focused on the road, where they rightfully belong. BMW Apps: Introducing a new way to stay in touch. With the BMW Apps you can bring Facebook, Twitter, your calendar, or even your favourite web radio station into your car on the iDrive screen. Your Control Display can show the latest status updates from your Facebook or Twitter account, as well as upcoming events, while the car’s audio system can read them out using the text-to-speech function. Get ready for the next generation of mobile communication and entertainment – with your iPhone and BMW ConnectedDrive BMW Concierge: There’s much more than just a welcoming voice on the other end of BMW Concierge. Whether you’re looking to book a flight or hotel, find the nearest ATM, or make a reservation at your favourite restaurant, our customer relations agents are always there for you. BMW Concierge is available 24/7 and transfers address data directly to the Navigation System of your BMW. And in case of emergency, BMW Assist is equipped with a host of helpful tools, including Emergency Request, Enhanced Roadside Assistance, Remote Door Unlock, Advanced Automatic Collision Notification, Stolen Vehicle Recovery, and more. Night Vision: Your command of the road doesn’t end when the sun sets. BMW Night Vision is our exclusive infrared technology that allows you to see through the dark, up to a class-leading 300 metres ahead. Objects, animals, and pedestrians are instantly distinguished, leading you to safer nighttime driving. Google MyInfo: Use Google Maps to send points-of-interest information directly to your BMW using your e-mail address and BMW Assist account. Find restaurants, friends’ homes, or even the location of your next meeting. With Google Maps, you can send any destination to your vehicle from your computer, and then accept the information into the Navigation System once in your car. You can even call your destination using Bluetooth integration by selecting the displayed telephone number. http://www. bmwvictoria. ca/BMW/Innovations/tabid/206/Default. aspx tam videa Services: Financing, insurance,credit cards, leasings, Pricing policy: Price strategy- How to cite Bmw Marketing Mix, Essay examples